Effective Web Design & Development
To expand your business reach, an effective Internet presence is essential. Macdonald Design can help you make the most of Web marketing by creating a website that helps you achieve your business goals. From concept to completion, Macdonald Design offers a full array of Web development services.
Showcase: Custom Website Design & Web Application Development
We approach web design with the intended audience in mind while fitting it into your workflow. Whether it is for viewing on a desktop, tablet or mobile device, we make sure your message can reach your intended audience. We use industry standard tools and custom solutions where necessary.
Content is king. It’s that simple. That content comes in many forms from the written word to photography to raw data. We can help develop new content or organize your existing content so that it is clear for your intended audience.
Panache Lotions Website (2005-2015)
What we did:
- Redesigned and reorganized for ease of navigation & product location
- New photography for all products and fragrances
- Wrote product-centric copy that sells
- Linked up a seamless shopping cart for out-of-town reorders.
We have a team of copy writers, data entry specialists, database designers, photographers and illustrators ready to tailor content to your needs.
WordPress Theme Design
WordPress is the #1 platform for website, blog and web applications on the internet. We develop custom WordPress themes that suit your business or organization. We build themes from the ground up so there are unique to you.
Social media is a must for any business. We help you navigate the vastness of the social media environment. We help you select the appropriate social media tools to fit you and your audience. Then, we set them up for you and train you how to use them to their potential.
We can help you with: Facebook, Instagram, YouTube, Twitter, LinkedIn, … and any other more specific environments or niches.
Web Application Development
Macdonald Design builds secure web applications to fit the individual needs of our clients. Whether it is for information gathering, a web-baed application or service, or hooking into existing systems like inventory or unique data models, we have the experience and skills to get the your data accessible securely.
CSC Labs Website (2001-2010)
What we did:
- Designed their website based on meetings with executives of the company
- Created the UI/UX for the online catalog based on their industry’s norms of the time (2005).
- Pulled data for the entire 65-page catalog into web database
- Reformatted, resized 3500+ images from print to web format
- Worked with a local professional studio photographer to fill in new optical frames & colors.
- Built the web application to server the catalog pages
These day we view the web on many different devices from desktops to tablets to mobiles. It is important that your web presence be adaptable and usable on all platforms . Macdonald Design has the expertise to make sure your web content is accessible on all platforms and accessible devices.
Multimedia is engaging and captivating. We will get your streaming video, streaming audio, live streamed events, and animation out to your intended audience regardless of platform (Macintosh, Linux / Unix, Windows) or device (desktop, tablet, mobile, offline).
We not only get you up on the web, we get you noticed. We can tailor a web marketing strategy for you to get you in front of your intended audience. Then, we help you implement that strategy so it naturally fits your business size and workflow.
Of course, we also cover the basics:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social Media Marketing (SMM)
Website Support and Hosting
Getting your website up and running is just the beginning. We work with you constantly to keep your web presence up-to-date and current with emerging technologies.
- Domain search and registration
- Free, In-house Secure SSL Web Hosting
- Email hosting and spam filtering
- Site monitoring and reporting
- Site maintenance and regular updates
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Ideas on Design & Marketing
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You’ll read about how businesses have implemented innovative marketing techniques. And, we’ll supply plenty of fresh ideas.