web
Effective Web Design & Development
To expand your business reach, an effective Internet presence is essential. Macdonald Design can help you make the most of Web marketing by creating a website that helps you achieve your business goals. From concept to completion, Macdonald Design offers a full array of Web development services.
Showcase: Custom Website Design & Web Application Development
Web Design
We approach web design with the intended audience in mind while fitting it into your workflow. Whether it is for viewing on a desktop, tablet or mobile device, we make sure your message can reach your intended audience. We use industry standard tools and custom solutions where necessary.
Content Development
Content is king. It’s that simple. That content comes in many forms from the written word to photography to raw data. We can help develop new content or organize your existing content so that it is clear for your intended audience.
Happy Days Children’s Learning Center Website (2020-2024)
What we did:
- Redesigned and reorganized for ease of navigation
- Used our content writers to rewrite the aging content for the entire website
- Organized a 360-degree photo shoot for each of the room is their two locations
- Put together virtual tours so that potential parents can virtually “visit” each room
We have a team of copy writers, data entry specialists, database designers, photographers and illustrators ready to tailor content to your needs.
WordPress Theme Design
WordPress is the #1 platform for website, blog and web applications on the internet. We develop custom WordPress themes that suit your business or organization. We build themes from the ground up so they are unique to you.
Social Media
Social media is a must for any business. We help you navigate the vastness of the social media environment. We help you select the appropriate social media tools to fit you and your audience. Then, we set them up for you and train you how to use them to their potential.
We can help you with: Facebook, Instagram, YouTube, Twitter, LinkedIn, … and any other more specific environments or niches.
Web Application Development
Macdonald Design builds secure web applications to fit the individual needs of our clients. Whether it is for information gathering, a web-baed application or service, or hooking into existing systems like inventory or unique data models, we have the experience and skills to get the your data accessible securely.
We have experience with database driven web applications, E-Commerce solutions, and expert programming skills (PHP, Perl, SQL, JavaScript, CSS, HTML, XHTML, HTML5).
Manta Ray Bay Resort (2005-2024)
Macdonald Design LLC was commissioned by the Manta Ray Bay Resort, a boutique establishment on Micronesia’s Yap Island, to develop a new website that would not only reflect the resort’s distinctive charm but also ensure a fluid online user experience. Having previously collaborated on mantaray.com v2, our team was eager to rise to the challenge of creating what the owners envisioned as the “best dive website in the world.” The directive was to design a website that encapsulates the resort’s essence, allowing visitors to virtually partake in the experience of dining at the resort’s restaurant, discussing their day’s dives while enjoying a meal of local seafood paired with the resort’s award-winning microbrew. To achieve this, we began by constructing a bespoke WordPress theme from scratch, tailored specifically to enhance the storytelling of the resort’s unique offerings.
What we did:
- Custom WordPress Theme Development:
Built a completely custom theme tailored to the resort’s needs and aesthetics from the ground up. - Content Porting and Organization:
Transferred and systematically reorganized existing content to improve navigation and user experience. - High-Volume Photo Management:
Integrated over 3,700 high-quality photos into the site, optimizing for performance without sacrificing quality. - Dynamic Content Integration:
Developed a system to dynamically display 108 pages, 36 dive sites, 35 rooms, and 458 blog posts efficiently. - Video and Media Headers:
Embedded 35 videos and video headers that enhance the visual experience and load effectively across all devices. - Social Media Integration:
Seamlessly integrated social media feeds to keep the content fresh and engaging directly on the website. - Responsive Design Implementation:
Ensured the website was fully responsive, providing an optimal viewing experience across a wide range of devices. - SEO Optimization:
Applied best practices in SEO to enhance the site’s visibility and search rankings, focusing on dive-related keywords. - Custom Plugins/Widgets:
Developed custom plugins and widgets to handle specific functionalities unique to the resort’s offerings. - Security Enhancements:
Implemented robust security measures to protect the site from unauthorized access and ensure data integrity. - Monthly updates:
Keep the website content current with events, blog posts and technical updates.
Responsive Design
These day we view the web on many different devices from desktops to tablets to mobiles. It is important that your web presence be adaptable and usable on all platforms . Macdonald Design has the expertise to make sure your web content is accessible on all platforms and accessible devices.
Multimedia
Multimedia is engaging and captivating. We will get your streaming video, streaming audio, live streamed events, and animation out to your intended audience regardless of platform (Macintosh,Linux / Unix, Windows) or device (desktop, tablet, mobile, offline).
Web Marketing
We not only get you up on the web, we get you noticed. We can tailor a web marketing strategy for you to get you in front of your intended audience. Then, we help you implement that strategy so it naturally fits your business size and workflow.
Of course, we also cover the basics:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social Media Marketing (SMM)
Website Support and Hosting
Getting your website up and running is just the beginning. We work with you constantly to keep your web presence up-to-date and current with emerging technologies.
- Domain search and registration
- Free, In-house Secure SSL Web Hosting
- Email hosting and spam filtering
- Site monitoring and reporting
- Site maintenance and regular updates