In today's competitive business landscape, creating a strong brand image is essential for small businesses. However, designing and marketing your brand can be a challenging task, especially if you lack experience and expertise in the field. While you may be tempted to handle the task yourself or hire an offshore firm to save a few bucks, working with a local design and marketing firm provides significant advantages.

In our first article, we took a broad-strokes approach to the general strategy for your small business marketing. We kept it relatively loose and subjective, casting a wide net for brainstorming ideas and creative potentials. Now we’ll show you how to take all of those great ideas and convert them into a formal marketing plan.